Hi! Welcome to my portfolio
My name is Leandro but everyone calls me Lee. I’m a 24/7 Graphic Designer with a lot of resources and skills to help brands that need their message to go beyond the usual performance.
How do I position myself?
High-performing Graphic Designer passionate about branding, web design, corporate presentations, animation, video editing and strategic campaigns. With 7+ years of experience impacting positive outcomes through a complete understanding of the strategy behind each graphic design project and a wide collection of tools and resources. My experience, working in teams or by myself, involves complex, high-stakes campaigns that need a broader understanding of the product, pricing and place strategies to generate better promotion results.
With enormous pride in this profession, I am committed to continuous improvement and updating on the new technologies and resources to keep evolving as a valued resource on marketing teams and agencies.
What skills do I add to a Canadian business?
With a strong background in Photoshop, Illustrator, web design, branding, advertisement, printing materials, and client briefings, I bring a wide range of skills to a Canadian business.
High-quality design
I am able to take a project from concept to final product, ensuring that the end result is visually stunning and on-brand.
Strategic websites
My understanding of web design principles ensures that the website I design is accessible, responsive and user-friendly across all devices.
Strong visual identity
I can help a company establish a strong visual identity and effectively communicate its message to the target audience.
Effective client briefings
I can work closely with clients to understand their unique needs and ensure that projects are completed to their satisfaction and on time.
Meet the tools I use everyday
Adobe
Photoshop
pixel-based design powerhouse
Adobe
Illustrator
vector-based
design tool
Adobe
InDesign
publishing and
page layout
Adobe
Lightroom
photography
enhancements
Adobe
Premiere Pro
The best video
editing tool
Adobe
After Effects
animation and
post-production
WordPress
web platform
Elementor
page builder
Trello
workflow
Asana
workflow
Click-up
workflow
Gitmind
mind maps
In addition to these, there are other tools worth mentioning. These are my complementary assets: Chat GPT, Midjourney, Google Workspace, Loom, Renderforest, Jitter, Vertex, Adobe Podcast, Shutterstock and Envato Elements.
Now, this is how I go about some of the daily's aspects of my profession
Press play and watch the videos in full screen for a better experience.
1. Consult with clients to establish the overall look, graphic elements and content of communication materials in order to meet their needs and objectives.
2. Develop the graphic elements that meet the client's objectives. Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software.
3. Use existing photo and illustration banks and typography guides to produce images that meet clients' communications needs.
4. Determine the media best suited to produce the desired visual effect and the most appropriate vehicle for communication.
5. Estimate cost of materials and production deadlines. Coordinate all aspects of production for print, audio-visual or electronic materials. Coordinate sub-contracting
6. Work in a multidisciplinary environment that involves different segments and markets.
7+ years as a
Graphic Designer
Having worked in all types of businesses related to advertising, I have experience
in sectors, agencies and also as a freelancer, having served entrepreneurs
and directors from different segments and markets.
Access the projects page and check out a few re-interpretations I’ve done
to show what I can build with the tools I’ve learned on all these years.
